The platform is rolling out a new feature that allows them to lessen the amount of artificial intelligence-produced media appearing in their feeds. This step comes as the company revealed that it currently hosts in excess of 1 thousand million AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a global release. This advancement comes amid a surge in content created by AI, fueled by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that nearly a tenth of the fastest-growing video streams on a popular video site exclusively feature AI-generated videos. A considerable share of this output is classified as mass-produced AI material, a phrase for substandard, mass-produced content that is frequently illogical or bizarre.
“We know from our community that many people like content created using AI tools, including AI artwork to educational videos, and we intend to offer the community the power to see more or less of that, according to their own preferences,” said a spokesperson.
Scale of AI Content
TikTok shared that there are presently 1.3 billion videos on its network identified as AI-generated. In total, over 100 m media items are uploaded to the app every day, making clips made by AI a minor part of its complete catalog.
How to Adjust Settings
Viewers will be able to reduce or increase the amount of AI content they see by opening the “manage topic” option in the platform and choosing the AI content topic. Further subjects that can already be modified under the filter encompass politics, clothing, beauty, and dance.
Platform Guidelines
TikTok’s rules oblige users to label convincing AI-generated content, and it forbids harmful deepfakes of well-known individuals or crisis events. Any realistic artificial content that is not labeled can be taken down under its terms of service.
Additionally, the platform will henceforth apply an artificially created tag to content produced via its own AI tools, or identified by an collaborative effort for recognizing content made by AI. This step is designed to help prevent users from seeking to bypass the tagging system.
AI Literacy Programs
TikTok is also introducing a $2 million AI literacy fund for experts and groups to create informative material about responsible artificial intelligence. This program will benefit educational bodies specializing in educating programming and robotics.
Moderation Strategy
TikTok has justified its safety measures, following debate over proposals to cut jobs for numerous content moderators in the UK. TikTok is planning to cut 439 jobs in its trust and safety division in the UK capital, with labor groups and online safety experts raising concerns that staff are being displaced by machine-led review.
A trust and safety lead explained that people-led review would continue to be important, but automated tools can shield workers by filtering out the most graphic content prior to it gets reviewed by people. TikTok announced a notable drop in explicit and harmful content handled by human moderators over the past year due to reliance on its automated systems.
We believe it is crucial to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s very important to reduce exposure to dangerous material as swiftly, which is the area in which a extensive automated help is proving valuable process content quickly.”
