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Wolff Preparing to Sell Shareholding Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to historic achievements in F1

Mercedes team principal Toto Wolff is in advanced talks to sell part of his shareholding in the Mercedes F1 outfit.

This transaction values the Mercedes team at £4.6bn – a record for a Formula 1 squad – following the McLaren team was appraised at £3.5bn in an adjustment to corporate structure last September.

Wolff, who holds a 33% stake of Mercedes F1, would sell a stake in the region of 5%.

Wolff, aged 53 would stay on as team principal and chief executive officer if the sale goes through.

Shareholder Structure

The other shareholders in the team are Mercedes-Benz and chemicals giant Ineos, who both hold one-third of the company.

An official representative said: "We are providing no official statement on this. The management structure of Mercedes F1 will remain unaltered, and each shareholder are fully committed to continued achievements of Mercedes-Benz in F1."

Financial Increase

This arrangement signifies a substantial rise in worth of Mercedes F1 after Ineos Group bought its share for £208 million in 2022.

This surge reflects the growth in valuations of F1 teams recently as a consequence of the growing popularity of Formula 1 globally.

This trend was evident with the success of the Formula 1 film featuring Hollywood star Brad Pitt, which was released last summer and has grossed more than $630 million (£458 million) at cinemas worldwide.

It is the actor's top-grossing movie and the most successful sports movie to date.

Present Performance

Mercedes are runner-up in the team standings, behind McLaren, with three races remaining this season.

Mercedes' primary racer British driver George Russell has secured victory in 2 of the 21 races so far and is in fourth place in the individual standings behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a record eight consecutive team titles and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

JJ
The writer

Joseph Johnson

A seasoned digital strategist with over a decade of experience helping UK businesses thrive online through innovative marketing solutions.

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